A trade show represents the largest opportunity for small companies who are just getting their start. There are countless stories of groups of young people who exhibit their product at a trades show for the first time and walk away with a million dollar contract in their hands. No matter what you do or what you make, when you are in a trade show that one thing is the star and it has the potential to do big things. There are companies out there who spend more on their trade show display or their trade show exhibition, than they spend together in all the rest of the year on advertisements. For five days, anyone who is anyone in the business is going to be moving around in a cloud of commerce right in front of you. No matter what industry you represent, the fact that you must make your time at these trade shows count, is indisputable. Here are some ways to make sure that your exhibitions are all they could be.
First of all, before you do anything else you need to develop a design and theme for your trade show booth with professionals who make their living helping companies stand out from all the rest. At www.igegroup.com you will find the leaders in trade show design. Every year there are a handful of companies who decide to just go it alone and create their trade show booths without the help of professionals and the results are typically not very good. If you are an industry man who is looking down a row of 30 booths where new types of batteries are being sold; why would you approach a booth that has nothing to draw it out from the rest? How can a small company compete with the big dogs in event centers that can have capacities up to 80 thousand people? The only way to do it right is to do it with people who know what you can’t. Make the right step forward and consult with a professional event designer as soon as you know the date of your next show.
Make sure and select the right trade show for you. Something which people often overlook is the question of which trade show. There are some industries which only have one or two important trade shows a year and there are others that have hundreds of trade show events. You need to take the time to research and find out what are the best event shows for your company. Remember that just because an event show is the biggest, that does not make it automatically the best. There are a lot of smaller trade shows that are highly sought by large industry leaders and suppliers. If you are not a huge company, the larger shows might present more of a chance that your booth just gets lost in the crowd. If you are a first time trade show attendee, consider starting out with a smaller show in order to help you understand how they are run. Coming into the trade show events with a little knowledge will make a difference in your ability to affectively demonstrate your products.