Starting your own law firm is an enormous accomplishment for any lawyer. It means you have likely established a good reputation and gotten enough experience to branch out on your own from another law firm. It might also mean that you are a self-starter, and straight out of law school and after passing the bar exam, you are ready to go into business for yourself. Many law firms have started that way, with one energetic recent graduate who wanted to chart his or her own career path and decided starting their own small firm was the way to go.
Doing so today might be easier than ever with online marketing and social media tools. A new lawyer can begin building their credentials and getting their experience doing smaller things for clients, such as wills and contracts, while slowly building up capital to expand the firm. With the right web development agency, most of the work can even be done online and a lawyer might not even have to set foot in a courtroom or even have an official office space, thus cutting down on costs.
If you are looking to start your own path as a lawyer without working a hundred billable hours per week at a huge law firm, but do not have enough experience or a big enough client base to really open your own office, then working from home and investing in a web development agency and a post office box is the way to go – at least initially. The agency can build you a good looking website and work on search engine optimization to help your name and number turn up more and more in search results as people search for local lawyers to help with smaller things.
Once you have gotten enough business and clients, and good reviews online, you are closer to getting ready to start opening a physical office. This should happen only when you have lined up enough business to keep you busy and with an income for at least a couple of months, and if you hired the right web development firm, this should be straightforward. You should be coming up in search results, and you and your one-man firm should have profiles on various social media platforms. Doing pro bono work for friends and family in return for them writing good reviews or recommending you to their colleagues is also a good way to get your name out there, especially if they will write you online reviews on your website or on another respected site such as Angie’s List.
Anything that can be done to get your law firm’s name out into the world should be done, in order to get you off the ground and running as a lawyer with a steady income. Doing a lot of this grunt work initially with a good web design agency should put you ahead of the competition. Online marketing is where your money should be spent in the beginning, and later on you can turn your focus towards opening a physical office space.