There are many industries out there that haven’t been able to keep pace with the changing times. The newspaper industry is one of those that immediately jumps to mind. Even though most of the major newspapers now have well-designed and modern websites, many of them were late to the party to realize just how much of a digital revolution the country was going to go through. If they had known, some of them might have quit printing paper newspapers altogether, instead going solely for digital content. This would have allowed them to fully develop their websites and it’s advertising to ensure that they continued to make the same amount of money. Alas, most were too slow to change and thus suffered gravely. Many, if not most, of them have gone through major layoff periods and it’s still unclear whether or not they’ll be here in twenty years’ time.
Other industries, like the cable industry and broadcast TV, have fallen behind lately as well. Everyone has seemed to underestimate the digital revolution the world is going through. Everything is being done online nowadays, and since people can get access to such services for far less money, they’re cutting the cord on their regular TVs. Of course, some industries haven’t fallen behind at all. One of these is the dental industry. Dentists, either out of luck or an eye to the future, have mostly been able to keep up with the times. The best sign of this is what has gone on with dentist marketing across the country.
Over the last decade or decade and a half, the vast majority of dental clinics in the country have caught onto the fact that the bulk of their marketing and advertising should be done online. They understand that when people are looking for a dentist, they do so online, hence most dental practices have fully embraced dental SEO. They’ve seen the writing on the wall with social media and have thus been creating social media accounts with breathtaking speed. They know that people are using sites like Facebook to talk with their friends and even to learn about businesses, so they’re creating pages to engage with both their existing customers and potential ones. Most dental practices have also fully engaged PPC, or pay-per-click, marketing. This means that instead of running ads in the more traditional ways, they’ve decided to post most of their content online. People are online more now than they are watching TV, so dentists have smartly just followed the people.
If you run a dental practice in today’s world and you haven’t been able to keep up with the times, or if you have but you’re just looking for that extra edge, think about hiring a professional firm to keep things up to date for you. They’ll check on your SEO, update your social media pages, and perform an audit of your website to see if they can help in any way. It’s well worth it. If this sounds like something you’re interested in, the Dentist Marketing Gurus are a great option to consider.