Gaining a solid customer base with a new business can be one of the most challenging parts of the whole process. Any business owner likely got into such a position in the first place because he or she had a sincere liking for the business type and also worked well with other people. Networking and advertising by word of mouth is one of the first things an owner does when the product or service is already outlined. So once a business owner exhausts all known strategies in gaining new customers, what happens next?
If you’re a business owner and you’re still within the first year or two of “opening,” you might find yourself quickly getting behind on your customers. You desperately want to follow-up with each new client or customer but you never have the time. Making phone calls and sending notes in the mail is great for solidifying business with someone, but who has time to do all of that when you’re just starting out? Maybe you’ve always wanted to send out surveys to your current or first-time customers to get some good feedback but you, yet again, never can find the time to do that when you’re managing the day to day operations. If you really want to save face with your customers, maybe you should consider sales, marketing, and/or business automation.
Automation does just what it says: it automates certain processes so that you, as the business owner, can manage and lead. Automation puts systems in place that do all of the customer follow-ups and forward marketing for you, so that all you need to worry about is reviewing the data that is collected over time on your automated strategies. With automation all of your customers will feel like you are thinking only of them. You can increase your referrals from those customers as well as count on their business. This will likely create many positive testimonials and reviews from these customers, which will in turn bring more to you. Automation methods and software can be tailored to your specific business model and type, so the special needs and wants of your customers will still be addressed.
If you’re not sure how or where to get started with business automation, there are services that are well-versed in automation and can guide you through the process or even get you set up with the software that does it for you. It’s not always easy to get started by yourself because automation can be complicated. It works by building on and incorporating your initial marketing and sales strategies into it’s own methods. The combinations bring you instant results on customer returns, and often if you are using software you can track your progress over time.
Marketing and sales automation might be exactly what you need to lift your customer base into the next level. Don’t waste your own time writing thank-you notes when you can find a program to do that for you. You have better things to worry about!