It’s hard to believe that it’s only been a little longer than a decade that social media sites have been around. AOL Chat and things like that were around earlier than that, but true social media sites like Facebook really haven’t been around much longer than a decade. When you think about the fact that billions of people use them every single day it’s hard to believe that they haven’t been around forever. It seems impossible that these sites could have stretched so far in such a short period of time, yet here we are.
Not only are huge numbers of people using these sites on a consistent basis, but they’re using them for huge chunks of time. The numbers change based on the age of the person and their various demographics, but large numbers of Americans are using these sites for multiple hours in a single day. When you think about how much time people are spending on these sites and how many people are on them, it’s really not much of a surprise that businesses are looking for all sorts of ways to profit off of them. If the goal of most marketing and advertising is to reach the largest number of people in the hope of turning a certain percentage of them into paying customers, then it only makes sense that companies would be pouring large amounts of their marketing and advertising budgets into social media.
In fact, social media marketing is a key component of an effective digital marketing strategy. Considering how much time is being spent on these sites, not engaging with potential customers on them is a huge missed opportunity. Of course, effective social media marketing is a bit more complicated than most people realize. Far too many businesses out there believe that they can simply create social media accounts, post some content from time to time, and interact with customers occasionally and they’re going to start getting more customers.
If only it worked like that. The reality is that maintaining and updating social media accounts in a way that’s actually going to drive business your way is much more difficult. For starters, it requires coming up with a coherent social media strategy. This means identifying how you want to talk about your company and what it does, and then selecting content that fits into that overall vision. It also means getting on your social media accounts incredibly frequently to interact with customers and see what their concerns are. If you were hoping to just update your account periodically and interact with a customers a handful of times a week then you’re better off not having any social media accounts at all. It takes a lot of hard work to make social media marketing an effective component of a successful online marketing strategy.
The true key to putting social media to work for your business is hiring a firm like Newton Design and Marketing. Their experienced marketing professionals will be able to help you develop and maintain social media accounts that actually benefit your business.